The Marketing Department helps medium sized businesses and NPOs in 3 ways ...

1. Help define your overall strategic plan and marketing strategy

• Work with you to create an overall strategic plan for you business. This is the first step in creating and driving the future for your organisation.
• Define your marketing strategy - how you will realise your opportunities and through what marketing mix.
• Determine how the rest of the business (structures, processes, people and systems) need to align to support your strategy.
• Small? Get quick and affordable help at a strategic level. Strategy workshops

2. Help you put your strategy in place

• Put all your marketing elements in place, and set up measures so you know if its working
• Project-manage new products, services or business developments.
• Develop your brand identity and marketing materials - logo, brochures, newsletters, advertisements, banners or anything else of a visual nature.
• Build your website and set up your online marketing
• Copywrite your sales letters, newsletters, proposals, media statements and so on
• Liase with the media
• Design, copywrite and coordinate online and/or offline market research, customer surveys, staff surveys etc.

3. Set up your Web Site and Internet Marketing

• Design, build and host your web site
• Set up your social media presence
• Optimise your website, so you can be found online, and rank well in searches
• Set up your website analytics, so you can analyse the traffic to your site.